Resources · Measurement

How we measure visits and app handoffs.

We measure page visits and selected clicks to understand which content helps visitors explore Servio. Optional first-party analytics adds a visit identifier after you accept the banner. A click, signup or enquiry is a different event and is counted separately.

A basic page-view event records the page path without a persistent analytics session identifier. It does not require accepting optional analytics. Like other website requests, it can also pass through hosting and security logs; cookieless does not mean every record is anonymous.

Selected clicks record the action and source page. An app handoff can carry campaign information and a one-off click identifier, which may be associated with a later signup. Before optional analytics consent, it does not use the persistent visit identifier. This measurement is described in the privacy and cookie policies.

Optional analytics

Optional analytics use a stored consent preference in your browser. When enabled, a first-party identifier and campaign information can be stored and activity linked across pages and later visits. Resetting the marketing website’s site data removes that browser preference and identifier. Contact support@servio.uk about your privacy choices. We do not use advertising cookies on the marketing site.

Attempts are not customers

A pilot click is an expression of interest, not a completed account or customer. Enquiry and newsletter attempts are distinguished from accepted submissions; checkout and confirmed paid use are separate stages. We use those distinctions when reviewing the site.

The site sends measurement events to Servio’s own collector. Access to the resulting reports is restricted; the public page does not expose account data or private event records.

We can review page-level counts for visits and selected actions to understand where visitors continue. Reports and attribution records are private operational information, not public customer figures.

This page explains the measurement rather than publishing private counts. For details about personal data and your choices, read the linked policies and contact the stated privacy address.

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